Influencers are everywhere on Instagram. As the platform continues to grow, brands and influencers alike are looking for ways to stand out from the crowd. But standing out is easier said than done—especially for influencers who have been working in a niche for years. In this post, we’ll cover five simple steps you can take to make sure your Instagram presence stands out from the pack:
Here are 5 easy and simple ways for influencers to stand out on Instagram:
1. Define yourself… as best you can
2. Include your audience in your content
3. Pay attention to comments and feedback
4. Focus on quality over quantity
5. Try new styles and themes in your content
DEFINE YOURSELF… AS BEST YOU CAN
Defining yourself is sometimes easier said than done.
In order to define yourself, think about what makes your account stand out from others. What do people associate with your page? Is there anything that makes them want to come back for more? It might be the photos or videos themselves or the content you feature in them. Or maybe it’s the way they’re styled and edited—or even how they’re captioned. Take some time to really examine how people interact with your posts, and how much they like or dislike certain ones; this will help inform what kind of signature works best for you.
And remember, you don’t necessarily have just one defining factor; some influencers might have several different ones depending on their type of business/content! For example: Zoe Potter’s Instagram feed features content a variety of content from her life, including food, style, her home, and more. But even through a breadth of content, her audience knows who she is and what she’s about.
INCLUDE YOUR AUDIENCE IN YOUR CONTENT
- One of the best ways to keep your audience engaged and excited about your content is by involving them in it.
- Ask followers for questions, advice or suggestions. Include hashtags like #askjordan so that others can follow along with the conversation.
- Ask followers to participate in what you’re doing. For example, if you’re taking a trip somewhere new, ask for suggestions on where you should eat or stay—or simply tag yourself in posts as you go!
- Tag friends/family members who have participated in your life or content.
PAY ATTENTION TO COMMENTS AND FEEDBACK
Pay attention to comments and feedback.
Having a large following doesn’t mean that your voice is the only one being heard. Social media is full of people with opinions, thoughts, and content they want seen. Take into account what your audience responds to and how they show up for your content and then integrate that feedback as best you can so they feel seen, heard, and involved. A personal connection can go a long way in developing trust and authenticity.
Related | 30 2SLGBTQ+ influencers to follow on Instagram
FOCUS ON QUALITY OVER QUANTITY
When it comes to Instagram, quality over quantity always wins. It’s better to post one great piece of content with true substance and intention than five pieces of content that don’t really say much. When you create content that is unique, high-quality and eye-catching, people are more likely to notice it and want to share it with their own followers.
The more content you publish with substance, the higher your chances of catching the eyes of potential brand partners — which brings us to our next point.
TRY NEW STYLES AND THEMES IN YOUR CONTENT
When you’re trying to stand out on Instagram, it can be tempting to stick with the same old visual style and tone as before. But why not try something new? Think about how you can experiment with new formats and styles of content creation, or try different angles and perspectives. And don’t forget about location. Content featuring new locations and experiences helps to keep your audiences interest and create a sense of freshness to what you’re putting out there.
While there are many different ways that influencers can stand out on Instagram, there are two things that every successful influencer has in common: great content and an engaged audience. If you’re looking to grow and stand out, try these tips. But remember, you know yourself better than anyone. Always stay true to who you are and just because something worked for one person doesn’t mean it’s going to work for others. Be prepared and eager to adapt and try new things.
